The Website Design and Develop Process e-commerce website: Voltset.com
What's the request for Voltset?
Voltset Website Redesign & Blog Project – Strengthening Online Presence Beyond Marketplaces
The Voltset team was referred to us by one of our previous customers. Already established as a seller of solar panels on platforms like Amazon and eBay, Voltset was looking to strengthen their brand identity and direct online presence. They approached us with their existing website and asked for a complete website redesign along with ongoing blog content services to support their marketing efforts and improve organic traffic.
How do we design and develop an e-commerce website like Voltset.com?
So we put most of our effort into analyzing high-performing solar panel brand websites to understand what drives traffic, rankings, and conversions in this niche. Based on that research, we built a clear and strategic SEO structure for Voltset, which included a combination of on-page SEO, off-page SEO, and technical SEO.
For on-page SEO, we optimized every product and landing page with carefully researched keywords, compelling meta titles and descriptions, proper header hierarchy (H1–H3), and keyword-rich alt tags for images. We also improved the user experience by structuring content in a clean, scannable layout—making it easy to read on both desktop and mobile devices.
On the off-page SEO front, we advised Voltset on building backlinks from industry-relevant websites, online publications, and clean directories to boost domain authority. We also helped them optimize their Google Business Profile, improve brand citations, and strengthen their presence through social signals—all critical for increasing trust and visibility.
For technical SEO, we cleaned up the site structure, optimized internal linking between related products and categories, and ensured fast loading speeds through image compression and code optimization. Additionally, we implemented schema markup for their products, helping search engines display enhanced results like pricing, availability, and star ratings directly in search listings.
During our initial SEO audit, we also discovered that Voltset’s product snippets were not showing in Google Shopping results—a missed opportunity that had likely resulted in significant traffic loss. Many users rely on Google Shopping when searching for products, and not appearing there meant Voltset was missing out on high-intent buyers. We corrected the structured data and submitted the product feed to Google Merchant Center to resolve the issue and reclaim that lost visibility.
By addressing all these areas, we gave Voltset not just a redesigned site—but a search-optimized digital storefront equipped to attract, engage, and convert visitors across multiple marketing channels.
How did we complete an e-commerce website like the Voltset website?
We completed the Voltset website with all the essential integrations needed for a fully functional, SEO-ready e-commerce platform. Since the site was built on WooCommerce, we specifically implemented Google for WooCommerce—a powerful integration that syncs products with Google Merchant Center, improves visibility in Google Shopping, and supports stronger overall SEO performance.
To ensure optimal speed and user experience for Voltset’s North American customer base, we also relocated the website’s hosting to a U.S.-based server. This upgrade significantly improved loading times and site responsiveness for their target market.
Additionally, we refined all website content to make it more clear, concise, and natural for English-speaking audiences—Voltset’s primary target demographic—without altering the original meaning. This not only enhanced readability and professionalism but also supported stronger search engine indexing, user engagement, and brand credibility.
How's the organic traffic after the website available online?
Voltset has their own in-house website management team and chose not to publicly share their SEO performance results—and we completely respect that decision. However, they did let us know that they’ve seen very positive outcomes from the work we provided. Hearing that kind of feedback is incredibly encouraging and rewarding for our team, and it reinforces our commitment to delivering results that truly make a difference.
How to maintain the website?
For Voltset, our support didn’t stop after the website launch. We continue to assist them with on-page SEO for their blog content, helping ensure that new posts are properly optimized and indexed quickly by search engines. We also provide ongoing technical support, answering any questions and resolving any website-related issues whenever they reach out. Our goal is to be a reliable partner they can count on—both during and after the project.
If you’re looking for a website update service like what we provided for Voltset, feel free to reach out to us. The total cost for Voltset’s complete website redesign, SEO foundation, and integrations was around $500—a budget-friendly investment for a fully optimized, e-commerce-ready platform.
We’re here to help you bring your website up to modern standards and position your brand for long-term online success.
