The Website Design and Develop Process of SunApex
What's the request for SunApex Website?
Launching an E-Commerce Website for SunApex
The brand owner of SunApex reached out to us on September 22, 2024. Already selling SunApex solar panels on other platforms, he wanted to take the brand to the next level by launching an independent e-commerce website. His goal was to create a seamless shopping experience for customers to browse and purchase SunApex solar panels, while also providing an easy way for them to contact the brand for aftersales service.
Another thing is he wanted to start with low cost for the website, wanted to have 100% of ownership of the website.
He had tried shopify for Sunapex website, but then shopify closed his account without giving any reasons, he can’t login his website and lost the website he spent money and effort on. So he realized shopify is just another platform, he had no ownership to his website. So he reached LunaCedar to build him a website. All he wanted was a cool brand website with e-commerce features, like shopping cart, check out, etc, and 100% ownership of the website.
How do we design and develop SunApex?
After our initial discussions with the SunApex owner, we gained a clear understanding of his needs and vision for the website. In addition to the conversations, we were provided with links to some brand websites that he admired, which helped us grasp exactly how he wanted the SunApex website to look and feel.
Understanding the SunApex Brand and Products
SunApex is a brand that specializes in solar-powered solutions, including solar battery charging kits, small portable solar panels, and solar lights. To ensure we captured the essence of the brand, we dedicated a week to studying all of SunApex’s products. This deep dive allowed us to familiarize ourselves with their offerings and helped us identify how to best showcase them on the website.
Competitive Analysis and Keyword Research
We also took the time to analyze numerous competitor websites within the solar energy industry. By doing so, we gained insights into which keywords these websites were using, helping us understand what potential customers were searching for. This research played a crucial role in shaping our SEO strategy for the SunApex website. Additionally, we looked at the design elements and features of these websites—paying close attention to what kept visitors engaged and led them to make purchasing decisions. This knowledge influenced how we structured the SunApex website, ensuring it would hold the visitors’ attention and increase conversion rates.
Website Design Draft and Client Feedback
On October 6, 2024, we presented the first draft of the website design to the SunApex owner. He was pleased with the direction we were heading and appreciated how we incorporated the elements he liked from the reference websites. With his approval, we moved forward to the development phase.
Development and Final Touches
Our website development team took about a month to bring the design to life. During this time, we made a few changes based on the client’s feedback. We also ensured that the website was mobile-responsive, user-friendly, and optimized for speed, providing a seamless experience across all devices.
On October 30, 2024, after several adjustments, the SunApex owner confirmed that he was happy with the look of the website and felt that it perfectly represented the brand. There were no further changes requested, and he expressed satisfaction with the final product.
Final Thoughts
We are proud of the SunApex website and the collaborative process that helped bring it to life. By combining thorough research, competitor analysis, and consistent communication with the client, we were able to create a website that not only looks great but is also optimized to convert visitors into customers.
How did we complete SunApex website?
Once the final version of the SunApex website was approved, we moved forward with the next crucial steps to get everything ready for launch.
Website Hosting Setup and Geolocation Considerations
After receiving approval from the owner, we set up the website’s hosting service, ensuring it was optimized based on his target audience’s geolocation and the expected traffic. Choosing the right hosting service is crucial for the performance of an e-commerce website, as it impacts loading times and the overall user experience. We tailored the hosting setup to best serve the needs of SunApex’s customers.
Setting Up Business Essentials
To ensure everything ran smoothly for SunApex, we also took care of essential business setup elements. This included configuring SunApex’s business email accounts, integrating product tracking systems, setting up shipping logistics, implementing a payment gateway for secure transactions, and handling tax calculations. With all these systems in place, sunapex.co was fully prepared for customers to browse, purchase products, and track their shipments seamlessly.
Launching the Website
Once all the backend systems were set up and thoroughly tested, we officially launched the sunapex.co website. However, this wasn’t the end of the process—there were still key optimizations to ensure it performed well in search engines.
Search Engine Optimization (SEO) for Google and Bing
We dedicated an additional two weeks to optimizing the website’s structure for search engines, particularly Google and Bing. This is a vital step for ensuring the website can be easily found by users searching for solar panel charging kits and related products. We focused on aspects like:
Keyword optimization: Incorporating relevant keywords into titles, headings, and product descriptions.
Meta descriptions: Crafting compelling meta descriptions to improve click-through rates.
URL structure: Ensuring URLs are clean and user-friendly for both search engines and visitors.
Content optimization: Adding high-quality, informative content that could rank well for targeted keywords.
Mobile optimization: Ensuring the site is mobile-friendly, as a significant portion of searches come from mobile devices.
Enhanced Security Measures
Security is always a top priority when building any website, especially for e-commerce platforms that handle sensitive customer data. We made sure sunapex.co was equipped with high-security protection to guard against potential threats such as hackers, scammers, and bots. This includes:
SSL certificates: Ensuring all data transmitted between the user and the website is encrypted.
Firewall protection: Blocking suspicious activities and protecting the website from unauthorized access.
Anti-bot measures: Implementing systems to detect and block automated bots that could cause harm or skew data.
Secure payment gateway: Protecting financial transactions with advanced security features.
With all these security features in place, SunApex’s customers can shop with peace of mind knowing their personal information and transactions are safe.
How's the organic traffic after the website available online?
Website Launch and Performance Tracking
After the website officially went live on October 30, 2024, we closely monitored its progress. From October 30, 2024, to April 19, 2025, the site was successfully indexed by search engines, leading to a steady increase in organic traffic. This was a direct result of the SEO optimizations we implemented, ensuring the site’s content and structure were optimized for search engine visibility.
Google Search Performance
Thanks to these efforts, we were able to track the website’s performance using Google Search Console. According to the Google Search Report, the website has already appeared in Google search results 2,240 times (impressions), meaning it was shown to users in response to relevant queries. Additionally, 247 clicks were registered, indicating that nearly 250 users clicked through to the website after seeing it in search results.
This is a great start, as it shows that the site is gaining visibility and attracting traffic. These numbers will continue to grow as we fine-tune the SEO strategy and the website gains more recognition over time.
How to maintain the website?
Ongoing Website Monitoring and Maintenance
At SunApex.co, we continue to update and monitor the website regularly to ensure it runs smoothly and securely. This allows the owner to focus on growing the business, knowing that the website’s performance, security, and functionality are taken care of.
For businesses with e-commerce sites or larger service-based websites, having a dedicated website tech expert to monitor the backend and perform regular updates is crucial. This ensures the website is always running at its best and that potential issues are addressed proactively.
For smaller websites or businesses with a limited budget, we offer an affordable solution. Rather than hiring a full-time website expert, you can opt for our Website Maintenance Package, starting at just $10 per month. This package covers essential website updates, security checks, and performance monitoring, giving you peace of mind without the high costs.
Contact us today to discuss how we can help with your website’s ongoing needs and provide a tailored solution that fits your business requirements.
